scorecards, reporting and underlying Profile and segment customersanalytical capabilities needed to instillTo gain insight into what your custom-based on historical behavior, profit-accountability and have complete vis-ers will do in the future, you have to firstability and lifetime value.ibility of your marketing process and theunderstand what they have done in thepast. SAS provides theDeepen Customer Insight ing and more. sis, customer profitability, response marketing process that makes adjust-modeling, churn analysis, credit scor- ments over time. This best-practice process ad-range of analyses, including customer tion work like a well-oiled machine, itdresses the needs of all stages of your value analysis, market basket analy- is critical to implement a closed-loopmarketing organizations development. Marketing Performancethrough an integrated marketing plat- Predict customer behavior using a To make your marketing organiza-form.
Marcel StettlerHead of CRM Operations, Winterthur (Switzerland) Manage quality customer data by Engage effectively with customersA Data-Driven,accessing virtually any database to by implementing effective, consistentCustomer-Focusedcreate a customer-centric data reposi-and timely communications acrosstory, moving data between operational channels.Marketing Process and marketing systems, and cleansingSAS provides a data-driven, customer- the data to ensure that decisions are Continuously Improvefocused marketing process delivered made using the right data.
We built our first customer insight mod-els in 2001, and it is making our marketing more effective every year. We simply would not be able to base our marketing on customerinsight if we did not have SAS. SAS Customer Intelligence solutions enable you to deepen your customer in- sights, choreograph your customer inter- actions and continuously improve your organizations marketing performance.Ģ. are recognizing the value in employing Increase accountability a customer-focused process oneacross marketing by having that allows them to craft and execute complete visibility of your optimized communication plans thatmarketing process and the provide quantifiable results and supportresulting performance. make smart decisions about which cus- tomers to focus on, and what you need Enhance the customers to do to keep and grow their business.experience by leveraging customer insight to improve the To successfully meet the needs of cus-quality and content of customer tomers, marketing organizations today interactions. Youve got to have the right retention, cross-sell/up-sell customer information to know which and acquisition of valuable customers are profitable so you can customers. That makes it essential for your organi- Drive profitable revenueChris McCann zation to maximize its use of customer growth through increasedPresident, 1-800-FLOWERS.COM intelligence. Our Solution understanding and insight Customers have high expectations thatSAS Customer Intelligence into our customers behavior, must be met in order to maintain their provides the most comprehensive loyalty and satisfaction.suite of enterprise marketing solu- yielding strong increasestions available to help you: in customer retention.
SOLUTION OVERVIEW SAS Customer Intelligence Solve more marketing challenges with a comprehensive enterprise solutionSAS Analytics lead to deeperMarketing organizations today face an increasingly competitive marketplace.
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